According to J.D. Power, over 80% of car shoppers use a search engine as part of their research during the buying process. A survey conducted through Media-Screen found that 72% of respondents used a search engine to help locate a local dealership. We work with the top search engines and cover 98% of where people search. We facilitate placements across the major publishers from major publishers which represent hundreds of search engines, including Google, Yahoo, MSN, AOL, Ask, and SuperPages.
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PrimePosition will drive targeted internet searchers to your dealership's website and will track, in detail, how these potential customers interact with your site. Our tracking will show exactly how your customers are interacting with your business either online (through page views, form submits, or emails) or offline (via phone calls).
PMT Advertising has the ability to export the data for every customer that calls your dealership via search. With the data in hand, we can send a custom postcard mailed directly to their residence within 24-48 hours. This sends yet another immediate personalized message thanking them for their business and for visiting your website. Follow-up is critical in increasing your sales conversion ratio.
PrimePosition's patent-pending solution enables all the activity generated through your search engine marketing campaigns to be tracked and reported without any changes to your website or phone system. Our platform automatically creates proxy versions of all pages across all your various websites; automatically switches phone numbers & e-mail links to campaign-specific tracking phone numbers and e-mails.
Most importantly, our platform uses the information gathered through the tracking of all unique visitor behavior to automatically optimize every campaign. While the campaign is running, our system will refine the placements and keywords to focus your investment on the activities most likely to result in an offline visit.
Keyword Creation: We will create a customized, dynamic keyword library (Example: All Mercedes-Benz) makes and models; including misspellings, phrases and geo-specific information.
Creative: We will work with you to create the text ads that will get noticed and drive searchers to your website. We will be sure that these ads are consistent with your overall brand message.
Bidding: We will manage all bid prices across the publishers for all keywords and phrases.
Geo-Targeting: We will help you target consumers within your state, regional DMA, or within a radius of 10, 25, or 50 miles from your dealership.
Budgeting: We will manage your budgets and stretch your campaign investment across multiple search engines and keywords to ensure good "airtime" throughout the campaign.
Publisher Management: We manage all media buys to the major publishers for Google, Yahoo, MSN, and SuperPages, etc. With PMT Advertising there is one consolidated bill rather than paying each publisher separately.
Tracking: PrimePosition's patent pending system tracks all activities generated by the campaign. We track all online events and phone calls without requiring any changes to your website.
Optimization: The PrimePosition platform is constantly "learning." Campaigns are optimized by focusing on the keywords and placements that commonly result in contact to your dealership. We know which keywords produce the most "direct interaction" between the consumer and your website and the PrimePosition technology automatically directs more campaign dollars to those instances that are producing the best results.
Reporting: PrimePosition has customized reporting that will help establish campaign ROI. PrimePosition is able to report phone calls, e-mails, forms submitted, click-throughs, and IP addresses captured on local sites as a direct result of the paid search campaign. Report summaries can be emailed to you daily, weekly, or monthly.
Costs & Budgets: For the proposed campaign, the first step is to determine the appropriate level of campaign budget we have to purchase relevant keyword traffic. We have managed thousands of campaigns for auto dealers and auto groups. Based on the results achieved from those campaigns and the various pricing and traffic counts by City for keywords specific to your industry, PMT Advertising will offer up to three pricing options for you to choose from. The monthly budget is determined by you, based on our recommendations and how competitive you want to be in your market.